Google Adwords Most Expensive Keywords

Data shows that 97% of Google's revenue comes from advertising. Last year their advertising revenue alone totalled $37 billion, an increase of 29% from the previous year. A majority of this comes from Google Adwords advertising so we had a look at which keywords were raking in the most cost-per-clicks. 

The top 10,000 most expensive keywords were taken and then categorised into 20 groups shown below:  

   1.    Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)

2.    Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)

3.    Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)

4.    Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)

5.    Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)

6.    Lawyer (“personal injury lawyer,” “criminal defense lawyer”)

7.    Donate (“car donation centers,” “donating a used car”)

8.    Degree (“criminal justice degrees online,” “psychology bachelors degree online”)

9.    Hosting (“hosting ms exchange,” “managed web hosting solution”)

10.  Claim (“personal injury claim,” “accident claims no win no fee”)

11.  Conference Call (“best conference call service,” “conference calls toll free”)

12.  Trading (“cheap online trading,” “stock trades online”)

13.  Software (“crm software programs,” “help desk software cheap”)

14.  Recovery (“raid server data recovery,” “hard drive recovery laptop”)

15.  Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)

16.  Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)

17.  Classes (“criminal justice online classes,” “online classes business administration”)

18.  Rehab (“alcohol rehab centers,” “crack rehab centers”)

19.  Treatment (“mesothelioma treatment options,” “drug treatment centers”)

20.  Cord Blood (“cordblood bank,” “store umbilical cord blood”)

Facebook Sues Adscend Media for 'Clickjacking'

Facebook has accused marketing firm Adscend Media of using a spam technique known as clickjacking. This causes users to Like pages without their permission which then appears on their homepage and takes users to other sites.

Facebook claims that millions of users have been exposed to this spam however Adscend Media  denies these claims. "At no time did we engage in the activity alleged in the complaints. Adscend Media will provide a vigorous defense against these false claims,” said the company.

Washington State has also filed a similar lawsuit which claims that Facebook users have been misled by spam through paying for unwanted subscriptions and giving personal information.

The state attorney general's office claimed the marketing company had earned as much as $1.2 million a month from the practice.

“Adscend Media strictly complies with its legal obligations under federal and state law. We are undertaking an investigation to determine whether any of Adscend Media’s affiliates engaged in the activity alleged by the Attorney General’s office and Facebook", they replied.

“If they did, we are fully certain that the activity was conducted without the company’s knowledge.”

In a news conference, Ted Ullyot, Facebook's general counsel said ”Security is an arms race. “It’s important to stay a step ahead against spammers and scammers.”

“We will continue to use all tools at our disposal to ensure that scammers do not profit from misusing Facebook’s services.”

Source: BBC News

Five Misconceptions About Internet Marketing

1. Only big rich companies can market on the internet

When you see TV advertisements that feature products from a company, you might think that the company must be well established to afford the airtime. While this is true for most companies it is not necessarily the case for the internet. Even small starting businesses can find their way to the top of the list with the help of emarketing sites through methods such as search engine optimisation (SEO) and pay-per-click (PPC).

    2.   Lots of flash attracts lots of customers

Websites that contain lots of flash elements takes longer to load for users. People think that having a flashy website attracts more customers but in the end it costs money and will drag the loading time for users. Having a good simple layout with relevant content works much more effectively. Customers are not looking for a good front page but specific information for a service or product. There are web design companies that can help you to balance a good design with meaningful content. 

    3.   Businesses don't have a place on the internet

In this age of technology less people are looking up newspapers for businesses but are moving towards the internet to look for products and services. Nearly every household has an internet connection which means there is a much larger area of opportunity for potential customers. In fact most competitors are already offering what you have on their websites. 

    4.   Internet Marketing is not worth the time and money

Time and money goes into good internet marketing but the results surpass that of any other investment. The internet is now the first place of search that people go to look for anything and everything. Besides, there are internet marketing consultants, SEO companies, and a lot of tips and tricks that help you along with marketing over the internet. 


    5.   Traffic determines the number of customers

A larger number of browsers doesn't necessarily mean you will have more customers. The success of your site is determined by the people who are actually interested and purchase your product or service. Thousands can visit your website without you having any increase in sales. Therefore traffic doesn't lead to success since it doesn't generate income that marketing should.

Top 5 Antivirus Softwares

                                 1.  Bitdefender

Bitdefender is one of the most recommended software for home and small business computers. They provide top of the line antivirus for desktop computers, notebooks, Mac computers and mobile devices. The antivirus uses advanced technology algorithms and methods to identify security risks and blocks threats even before they try to harm your computer. While being used by millions of computer users worldwide, it is also quite affordable. 

                                 

                             2.  Vipre 

Vipre offers a fast and effective antivirus software for home and office computer users. While occupying minimal system resources it provides maximum protection. It rarely interferes with other applications during scanning or updating. An included feature is the Malware Detection which provides ongoing live protection while you browse websites. If it detects any harmful links it flags them as a danger keeping you safe from phishing or harmful websites.

                               

      3.  Perfect Antivirus 

PerfectAntivirus was introduced by Raxco software, which is behind the award winning PerfectDisk defrag and optimization tool. It provides all round protection from viruses, malware and spyware making it suitable for novice or professional computer users. PerfectAntivirus checks for missing or outdated security software as well as potentially unsafe system settings and monitors the behavior of system processes to detect new and unknown viruses.

                    

      4.  Kaspersky

Kaspersky is a well known antivirus for its fast performance and security capabilities. It is built to be fast and easy on the system while providing maximum protection against viruses online and offline. Kaspersky provides security for home, business and enterprise customers on all platforms including desktops, notebooks, Mac computers and mobile devices. 

      5.  Norton

Norton has been in the computer security industry for years and since then has improved its technology to provide powerful features that defend against viruses and hack attempts. Winning various awards, Norton constantly works to add features that are up to date with the latest security threats. It is compatible on all platforms and computers.

Top Five Search Engines

     1. Google

In the last few years Google has achieved the No,1 search engine on the net and has consistently maintained that position. Users are attracted to its large listings and ease of search; and with the launch of Adwords(Google's PPC program) businesses are utilising them to help them in the marketplace.

      2. Dogpile

Dogpile is a meta search engine which means it fetches results from different search engines and directories and compiles them together for the user, essentially becoming the biggest search engine. Some of the search engines it uses are Google, Yahoo, MSN Search, Ask , About, MIVA, LookSmart, and more.

      3. Answers

Answers is an innovative way to search for queries without having to sift through results of search engines. It works by sorting through various links to find an answer and "displays quick, snapshot answers with concise, reliable information."

      4. Ask

Ask is a crawler based search engine with distinguishable search features. It is also the parent company of notable web pages such as Ask for Kids, Bloglines and Teoma which use the underlying search technology from ask.

      5. Yahoo

Yahoo is not only a search engine but also a subject directory and web portal. Like Google, it provides search results based on their own search engine database and are quite similar although less popular. 

10 Tricks for Google Search

1. Google Phrase Search

If you type in a phrase you will realize that google will locate these words as either separately or together. To return the search as a complete phrase in the exact order just surround it with quotes “like this”.

2. Google Negative Search

Use the “-“ symbol in front of search words that you don’t want to include in the results. For example, searching “apple –iphone” would return results for apple but exclude results that would come up for iphone.

3. Google Forced Search

Google naturally excludes common words such as “where, how, and” however if you need those words included in the search then add the “+” sign in front of the word.

4. Google Order of Search

The order in which you type your search query actually does have an effect on your search results. For example, if you are looking for a great waffle recipe, you’ll want to type in “waffle recipe” rather than “recipe waffle”. 

5. Google Site Search

Google allows you to search an individual site for results. By typing in “site: -----.com movies” Google will only search that site for content on “movies”.

6. Google Number Range Search

You can use google to search for a range of numbers by adding two numbers separated by two periods for example, “xbox $200..$300”. This will tell google to search for an xbox between the price ranges $200 and $300. Any unit of measure will work.

7. Google Define

Google has an inbuilt dictionary you can use to define words. By typing in “define word” google will return a list of definitions and even articles that explain the definition.

8. Google Calculator

Google also has an inbuilt calculator. It can perform simple math problems and most importantly, convert measurements for example, 1cm to inch will return how many inches to 1cm.

9. Google Spellchecker

Google also automatically utilizes a spellchecker for whatever you type in the search box. Simply type the word and google will come back with this phrase: “Did you mean…(correct spelling)?”

10. Google Translate

If you ever come across a website that is written in a language other than English, you can ask google to translate the webpage and it will return the page in English although not perfect.

PIPA Collapses With 19 Senators Opposed

After the mass protest on January 18-19 which included popular sites Wikipedia, Reddit, Google and Mozilla, supporters of the PIPA slowly turned against the act, some even co-sponsors of the bill.

Marco Rubio, a freshman Republican Senator from Florida who some consider to be a rising star, withdrew his co-sponsorship of the bill, citing "legitimate concerns about the impact the bill could have on access to the Internet and about a potentially unreasonable expansion of the federal government's power to impact the Internet."

Senator Orrin Hatch, one of the chamber's longest-serving members and another co-sponsor, described the Protect IP Act as "simply not ready for prime time."

The tally is now up to 19 senators who have announced their opposition of PIPA, of which seven were former co-sponsors.

Senate Majority Leader Harry Reid plans to bring PIPA to a vote on January 24. Reid rejected a request by six Senators for a postponement, saying "this is an issue that is too important to delay."